中国大众传媒对新社会运动的整合与推动——以艾滋病议题的媒体参与为例/The integration and promotion of Chinese mass
Based on New Social Movement Theory and targeted at the AIDS issue, this paper aims to describe the interaction between the new social movement members and media in nowadays China; to investigate the conflict and compromise between the two parties and the process of how the related news presented in the media and how the media recognize their role in the social movement and how they utilize their sources to integrate and promote the movement.
In today’s fast transforming society, the relationship between new social movement and media is complicated and changeable, including the media’s cognition, attitude and conduct towards the movement. Most new social movement’s members know little about media, although they have begun to approach the media to carry out their movement’s social identification and mobilization through it with the purpose to maintain their legal rights and to publish their anoucements. Furthermore, those members have attempted to unite the media to point out government’s policy blind spot with their substitute frame and to supervise the government’s neglect. Most importantly, China’s related sanitary policies have improved a lot, especially since 21st century, which can be viewed as an objective result of the new social movements.
As for the media, on the condition of China’s political system today, when the publicity of expression is still precious, it’s very valuable for the media to actively set and frame and the agenda about the AIDS issue, which has aroused the public attention and discussion. What’s more, the agenda-setting has contributed a lot to balance the different parties’ interests of the movements through serving as the expressing channel; to raise the public’s consciousness of maintaining their rights; and to influence the government’s attitude and decision-making in spit of the political and economic stress.
But the movement members have not become self-conscious to achieve their goals through media, while the media has just begun to integrate and improve the movements since there are not many media engaged in it. As a result, although this study take an optimistic view about the efforts of media and the new social movement in China, it’s certain that there is still a long way to go for the new social movement members to achieve their goals and to promote the AIDS prevention-cure issue through the media.