中国大众传媒对新社会运动的整合与推动——以艾滋病议题的媒体参与为例/The integration and promotion of Chinese mass

2018-10-28 22:13:17

new social media movement 媒体



本文以新社会运动作为理论框架,以艾滋病议题为研究对象,力求描述在今天的中国,新社会运动在艾滋病议题下与媒体互动时的表现与特征,研究媒体与各方力量的冲突、妥协关系,以及最终如何在新闻产品上进行呈现,并考察媒体在这过程中的身份认定和对社会运动所起到的整合与推动作用,
研究发现,在转型中国的今天,媒体与新社会运动的互动关系复杂而多变。媒体对于艾滋病议题和由此引发的新社会运动在认识、态度和具体处理方法上都经历了持久的变化过程。部分社会运动成员从对媒体知之甚少,开始逐渐有意识地接近媒体,进行社会认同和社会动员的工作,他们希望通过媒体对自身权利进行维护,对政治诉求进行发布,并联合媒体利用替代性框架指出政府的政策盲点、监督政府的行政不当以及现行政策的不足,而从客观结果上看,政府相关的公共卫生政策在21世纪以来,尤其是最近几年确实有了明显的突破。
而对于媒体来说,在当代中国的制度环境下,在公开表达仍然难能可贵的今天,部分媒体能动地将艾滋病这一公共事件进行议程设置和建构,使得它逐渐受到公众的注意和讨论,并且在特定的政治环境下和经济压力下,平衡社会运动各方力量的利益,充当意见表达渠道,并最终对公众维权意识进行唤醒;对政府态度以及决策产生影响。
但是新社会运动成员对于通过媒体进行运动目标的达成远没有达到自觉的程度,而媒体对于新社会运动的整合与推动也只能说初见端倪,并且在媒体分布上极不均衡。因此,本文的结论虽然是积极肯定中国新社会运动以及媒体的努力,但是在新社会运动通过媒体推动中国艾滋病防治问题上,要走的路还很长。



Based on New Social Movement Theory and targeted at the AIDS issue, this paper aims to describe the interaction between the new social movement members and media in nowadays China; to investigate the conflict and compromise between the two parties and the process of how the related news presented in the media and how the media recognize their role in the social movement and how they utilize their sources to integrate and promote the movement.

In today’s fast transforming society, the relationship between new social movement and media is complicated and changeable, including the media’s cognition, attitude and conduct towards the movement. Most new social movement’s members know little about media, although they have begun to approach the media to carry out their movement’s social identification and mobilization through it with the purpose to maintain their legal rights and to publish their anoucements. Furthermore, those members have attempted to unite the media to point out government’s policy blind spot with their substitute frame and to supervise the government’s neglect. Most importantly, China’s related sanitary policies have improved a lot, especially since 21st century, which can be viewed as an objective result of the new social movements.

As for the media, on the condition of China’s political system today, when the publicity of expression is still precious, it’s very valuable for the media to actively set and frame and the agenda about the AIDS issue, which has aroused the public attention and discussion. What’s more, the agenda-setting has contributed a lot to balance the different parties’ interests of the movements through serving as the expressing channel; to raise the public’s consciousness of maintaining their rights; and to influence the government’s attitude and decision-making in spit of the political and economic stress.

But the movement members have not become self-conscious to achieve their goals through media, while the media has just begun to integrate and improve the movements since there are not many media engaged in it. As a result, although this study take an optimistic view about the efforts of media and the new social movement in China, it’s certain that there is still a long way to go for the new social movement members to achieve their goals and to promote the AIDS prevention-cure issue through the media.