台湾原住民的传播困境分析/An Analysis of the aborigines communicationa conditions in Taiwan

2018-10-17 22:35:02

paper media 媒体 原住民 aboriginal



在本研究中,透过主流报纸对原住民新闻报道上的表现,以及当今台湾传播事业日益开放并蓬勃发展的同时,原住民在媒体权上仍未有较大的提升这两方面,来说明台湾原住民在传播问题上,是处于一个不公的困境之中。

原住民弱势族群在传播媒体“再现”的议题,已成为近年来媒体研究的崭新课题。本研究首先即针对此一议题,以较客观的量化研究方法—内容分析来进行研究。另一方面,造成原住民此一传播困境的根本原因是原住民缺乏媒体权所致,本研究透过对原住民当前在媒体接近使用权及媒体拥有权问题上的阐释,用以提醒汉人主流社会应对此一问题予以正视。

研究发现,虽然解严之后,随着民间社会及本土文化的兴起,主流报纸原住民问题日益关注,然而其报纸之议题却仍局限于原住民“文化传统”与“政治运动”的范畴,新闻价值的取舍标准与角度,少有突破与创新。而在媒体权方面,最大的问题是原住民记者在主流新闻机构上班的人数极度阙如。因此,要改善这个问题,台湾政府必须从在政策上给予一定程度的扶持。



The paper attempts to explain the media predicaments facing the Taiwanese aborigines by employing ‘the aboriginal news covered by mainstream newspapers as the indicator and arguing that the aborigine’s access to media has not improved in line with today’s increasingly liberalized and growing Taiwanese media industry.
In recent years,the “representation” issue of aboriginal minorities has emerged as a new and hot debate in media research. This paper studies the aboriginal representation in Taiwan using quantitative content analysis as a research method. On the other hand, based on the study of the aborigine’s current share in media usage and ownership and related problems, the paper tries to draw the attention of the Han Chinese to the aboriginal media predicaments, which are the results of an unfair distribution of media rights in favor of the horny Han Chinese that make up the mainstream society.
This paper finds that although increasing attention has been paid to the aboriginal concerns after the lifting of the martial law, the news coverage tends to be imbalanced in terms of the aboriginal issues they covered, revealing that the indigenous “cultural tradition” and “aboriginal movements” are the most favored issues covered by the Han Chinese newspapers. As for the exercising of media right, the fundamental problem is the insignificant employment size of aboriginal journalists in the mainstream news agencies. Hence, the Taiwanese government has to offer its policy support to a certain extent in order to address the bullock problem.