台湾原住民的传播困境分析/An Analysis of the aborigines communicationa conditions in Taiwan
The paper attempts to explain the media predicaments facing the Taiwanese aborigines by employing ‘the aboriginal news covered by mainstream newspapers as the indicator and arguing that the aborigine’s access to media has not improved in line with today’s increasingly liberalized and growing Taiwanese media industry.
In recent years,the “representation” issue of aboriginal minorities has emerged as a new and hot debate in media research. This paper studies the aboriginal representation in Taiwan using quantitative content analysis as a research method. On the other hand, based on the study of the aborigine’s current share in media usage and ownership and related problems, the paper tries to draw the attention of the Han Chinese to the aboriginal media predicaments, which are the results of an unfair distribution of media rights in favor of the horny Han Chinese that make up the mainstream society.
This paper finds that although increasing attention has been paid to the aboriginal concerns after the lifting of the martial law, the news coverage tends to be imbalanced in terms of the aboriginal issues they covered, revealing that the indigenous “cultural tradition” and “aboriginal movements” are the most favored issues covered by the Han Chinese newspapers. As for the exercising of media right, the fundamental problem is the insignificant employment size of aboriginal journalists in the mainstream news agencies. Hence, the Taiwanese government has to offer its policy support to a certain extent in order to address the bullock problem.