中国外交与媒体关系探析:国家权力和国家利益视角/Analysis of the relation between china diplomacy and med

2018-10-12 03:52:02

relationship media 媒体 diplomacy 外交



中国外交和媒体的关系鲜有学者关注,现有的论及媒体作用的文献和文章,多是片面的或者把媒体放在外交的辅从地位,或者是对媒体视而不见。也有从媒体本身的价值判断,把新闻自由作为解决媒体面临问题的途径。而今在全球化推进的大背景下,信息传播的全球化给国家和媒体都带来了冲击和挑战;冷战后,随着技术进步国际关系中的权力和利益也在经历着变化,国家外交的形式、途径也随之有很大变化,在这些环境下,中国外交和媒体的关系该秉持怎么样的原则认识和理解,才能适应新时期复杂的国际环境,是论文针对的问题。
论文认为针对这个问题,要结合中国的实践:新中国建立以来外交的历史演变;中国社会制度的特殊环境,运用国际关系理论和传播学基本理论,揭示外交和媒体关系的本质。论文认为外交本质上以国家权力为后盾,国家利益为依归,外交和媒体关系也服从于这一规律。这一规律是从外交—国家权力、国家利益和媒体—公众舆论—国家权力与国家利益的联系中推导出来的。在这个本质的范围内,在不同时期,媒体和外交关系,以及和外交背后的国家权力及利益有不同的表现形式。中国的媒体在过去的历史中总的来说是遵循这一原则的,在改革开放后,社会包括媒体都在改革进程中,这一本质性原则也仍然潜在地指导着两者关系。
国际社会中很多扭曲中国形象,妖魔化中国发展的新闻,一方面是有些国家政治上的居心不良,另一方面也是我国的媒体没有世界范围的影响,不能充分有效地表达我国的和平声音和发展意愿。我们国家又提出和平崛起的战略指导发展,要在国际社会由中国人、中国媒体塑造自己国家的形象,在全球环境中表达对世界局势的看法,还要在改革中努力。





Few researchers paid attention to the interaction between China diplomacy and media. Most previous studies, which discussed about the influence of media were unilateral, regarded media as a subsidiary of diplomacy, or totally ignored media. Some studies made judgments from the values of media, citing freedom of press as a method to solve problems media currently face.
Nowadays in a massive background promoted by internationalization, the internationalization of information distribution brings impaction and challenges. After the cold war, with the development of techniques, power and interest in international relationship changed, and the form and approaches of national diplomacy changed accordingly and greatly too. In this situation, what should be the principles, on which we understand the China diplomacy-media relationship, and thus adapt to complexed international environment in a new era, is the key question
this article discusses about.
This article argues that for this question, we need to combine it with China's practice: the historic changes of diplomacy since the foundation of PRC; the special environment of China social institutions, and on the base of international relationship theories and communication theories, to reveal the essence of diplomacy-media relationship.
The article argues that diplomacy actually relies on nation power as backup, and finally goes back to national interests, and the diplomacy-media relationship complies with this rule too. This rule is deduced from two connections: 1)diplomacy-nation power and national interests; and 2) media-public opinion-nation power and national interests. In the range of this essence, during different periods, media-diplomacy relationship, and nation power and national
interests which are behind diplomacy, took different forms. In general, Chinese media in the past history followed this rule. After the reform and open policy, the whole society including media are all in the reform process, and this essential rule still guides diplomacy-media relationship potentially.
In an international society, there are much news distortring the images of China and Chinese developments. On one hand, some states are ill-disposed while on the other, our media don't have a worldwide influence and thus can't express our wishes for peace and development effectively. Our state has stated the peaceful-development strategy. To build up a image of our own state by Chinese and Chinese media and to express opinions towards world situation in an international
environment, we need to make efforts in reform.