中国外交与媒体关系探析:国家权力和国家利益视角/Analysis of the relation between china diplomacy and med
Few researchers paid attention to the interaction between China diplomacy and media. Most previous studies, which discussed about the influence of media were unilateral, regarded media as a subsidiary of diplomacy, or totally ignored media. Some studies made judgments from the values of media, citing freedom of press as a method to solve problems media currently face.
Nowadays in a massive background promoted by internationalization, the internationalization of information distribution brings impaction and challenges. After the cold war, with the development of techniques, power and interest in international relationship changed, and the form and approaches of national diplomacy changed accordingly and greatly too. In this situation, what should be the principles, on which we understand the China diplomacy-media relationship, and thus adapt to complexed international environment in a new era, is the key question
this article discusses about.
This article argues that for this question, we need to combine it with China's practice: the historic changes of diplomacy since the foundation of PRC; the special environment of China social institutions, and on the base of international relationship theories and communication theories, to reveal the essence of diplomacy-media relationship.
The article argues that diplomacy actually relies on nation power as backup, and finally goes back to national interests, and the diplomacy-media relationship complies with this rule too. This rule is deduced from two connections: 1)diplomacy-nation power and national interests; and 2) media-public opinion-nation power and national interests. In the range of this essence, during different periods, media-diplomacy relationship, and nation power and national
interests which are behind diplomacy, took different forms. In general, Chinese media in the past history followed this rule. After the reform and open policy, the whole society including media are all in the reform process, and this essential rule still guides diplomacy-media relationship potentially.
In an international society, there are much news distortring the images of China and Chinese developments. On one hand, some states are ill-disposed while on the other, our media don't have a worldwide influence and thus can't express our wishes for peace and development effectively. Our state has stated the peaceful-development strategy. To build up a image of our own state by Chinese and Chinese media and to express opinions towards world situation in an international
environment, we need to make efforts in reform.