一个国际化大都市传播的盲区——对于上海市区盲人接受媒体动机，行为及知沟状况分析/The Blind Zone of Cosmopolitan Communica
Modern society is held together by “communication” while mass media has turned to be the most important channel of attaining living information and outside experience by the public. However, the blind in the society are not only deprived of effectively contacting visual media and gaining the chance of access to information, but also increasing the difficulties for them to adapt to the surroundings and social environments; Besides, As lives in a communicating era taking visual media as focus, the blind will be affected with the establishment of personal identification and human relationship due to the faultiness and deficiency of media experience.
Also for that reason, the blind, compared with the clear-sighted, have more imminent desire and demand of information. As part of the inferior class in the society, they also become the deserted group on the edge of the society. That’s the initial motivation of the research and study.
Some scholars in modern society have already been devoted to related study. However, China, where the largest number of the blind in the world live, takes little efforts in this field. With the great support from the Association of the Blind in Shanghai, I conducted hundreds of survey of the blind and record as well as analyze the results of the survey, which includes the “possessing ratio”, the “using ratio” and the “using motivation” of them to media. Also the media condition is compared between the blind and the normal citizen in Shanghai in view of media activity and information gap. At the same time, this article also probes into the exchange of the blind and media as well as the communication environment created for the blind at the result of forwarding original ideas.
Keyword: visual disabled, media possessing ratio, media using ratio, media usage motivation, information gap.